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R–A/D is the Creative Practice of Richard Pearce. 

A Creative Director working across product, brand, environment, and human experience — developing design systems that bring clarity and coherence to complex creative problems.


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Creative Direction across product, brand, and experience.

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VOLVO / FUTURE SENSE
Future Sense is an immersive installation exploring the future of mobility through safety, perception, and human-centred design.

Conceived and directed for Volvo, the research-based project translates next-generation sensing technologies into a clear, human-centred spatial experience, structured around the principles of detection, analysis, and recognition.

Creative Direction in collaboration with Ben Kreukniet. 4 – 06
/ Creative Direction, Architectural Design 
/ 2023-2025
/ Gothenberg
/ Credits : Co-Creative Direction with Ben Kreukniet
Executive Producer: Valtteri Laihanen / Technical Director: Louis Mustill / Producer: Andy Woortman / Visual Programming: David Li / Creative Technologist: Willem Kempers / Lidar Implementation: Vincent de Belleval / Assistant Architect: Fabienne Sommer / Graphic Design: Ben Lee / Sound Design: Steven McInerney / With special thanks to Dionne Griffith

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