Future Sense is an immersive installation exploring the future of mobility through safety, perception, and human-centred design.
Conceived and directed for Volvo, the research-based project translates next-generation sensing technologies into a clear, human-centred spatial experience, structured around the principles of detection, analysis, and recognition.
Creative Direction in collaboration with Ben Kreukniet.
/ Creative Direction, Architectural Design
/ 2023-2025
/ Gothenberg
/ Credits : Co-Creative Direction with Ben Kreukniet
Executive Producer: Valtteri Laihanen / Technical Director: Louis Mustill / Producer: Andy Woortman / Visual Programming: David Li / Creative Technologist: Willem Kempers / Lidar Implementation: Vincent de Belleval / Assistant Architect: Fabienne Sommer / Graphic Design: Ben Lee / Sound Design: Steven McInerney / With special thanks to Dionne Griffith
View Project
A transformational takeover of the Burberry Rodeo Drive flagship, creating an immersive brand experience rooted in imagination, materiality, and experience.
The project created a sequence of spaces that were unexpected in sound, texture, and experience — balancing brand codes, materiality, and spatial rhythm into a coherent, unified design system.
Creative Direction with Kennedy London.
/ Creative Direction, Graphic Design
/ 2022
/ LA
/ Credits: Kennedy London, Ben Kreukniet, Ulla Winkler
View Project
ETCH WEB
Created for the launch of the Audi A8 at Design Miami 2009, “Light Light” explored light as a material system — translating Audi's engineering ethos and brand values into a unified object and spatial experience.
Developed as a single, integrated design system, the object and installation were conceived together — each an expression of the same idea, resolved at different scales.
Creative Direction and design in collaboration with Tom Dixon.
/ Product Design, Installation Design
/ 2009
/ Miami
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A comprehensive design programme for one of the world's leading professional cycling teams — where identity, performance, and data operated as a single, connected system.
The visual identity was developed through code, using a database of the team's race results to generate a distinctive stripe pattern. Applied consistently across apparel, race bikes, team vehicle liveries, and digital communications — a coherent design language operating across every touchpoint.
2 – 19
/ Creative Direction, Apparel Design
/ 2017
/ UK
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This collaboration between Castelli and R–A/D is an encounter between disciplines — blending performance, identity, and design thinking to create work with a distinct and considered visual language.
Castelli and R–A/D have worked together for a number of years. The foundation of the partnership was the 2017 Team Sky kit — a system-generated visual identity developed directly from the team's race results, where design and performance data operated as a single system.
An ongoing partnership continues to develop products that connect performance culture, human experience, and design intelligence across apparel and beyond.
2 – 19
/ Apparel Design, Creative Direction
/ 2017 - Ongoing
/ Italy
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A large-scale immersive exhibition for the Asian launch of Cartier Magicien, the brand's 2016 haute joaillerie collection — conceived as a single, narrative-driven spatial experience across two venues at the Tokyo National Museum and Art Factory Jonanjima.
The creative challenge was to develop a contemporary spatial language that honoured the Cartier collection without eclipsing it — using light, scenography, and spatial sequence to create an experience with emotional depth and precision.
Creative Direction at United Visual Artists.
3 – 13
/ Creative Direction, Architectural Design
/ 2016
/ Tokyo
/ Credits: United Visual Artists
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Prada Mode is an itinerant cultural platform combining art, fashion, and design, with a focus on contemporary culture and exchange.
For the Los Angeles edition, held at Genghis Cohen on Fairfax Avenue to coincide with Frieze LA, R–A/D developed the spatial design and environmental framework for the venue — creating a coherent setting for Martine Syms' interactive installation, live performance, music, and dining within a single, unified experience.
Creative Direction with Kennedy London.
1 – 42
/ Spatial Design
/ 2022
/ LA
/ Credits: Kennedy London
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PROFILE
Richard Pearce BA (Hons) MArch
Creative Director — Amsterdam
Richard Pearce is a Creative Director with a practice built around a consistent principle: design is most powerful when every element — product, brand, environment and experience — works as part of a coherent system.
His background spans architecture, spatial design, product design, digital design, and creative direction. Rather than treating these as separate disciplines, he draws on all of them simultaneously — holding design intelligence across every touchpoint of a project, from early research and strategic framing through to final execution.
Research and curiosity are central to the process. Every project begins with a genuine attempt to understand the problem before proposing a solution — whether that's the role of intelligent objects within complex urban environments, the identity system of an elite cycling team, or the spatial experience of a global brand flagship.
A Connected Design System
A single framework, applied consistently across every project.
Engineering → Product → Brand → Environment → Human
Alignment across all disciplines — from engineering to human experience. Performance led at every stage.
Selected Work
Projects span elite sport, emerging technology, automotive, and brand experience.
In sport, this has included a comprehensive performance design programme for Team Sky — developing a data-driven visual identity generated directly from the team's race results — and co-founding CHPT3 with professional cyclist David Millar, building a performance cycling brand across apparel, hardware, and cultural partnerships.
In automotive and mobility, work includes the Future Sense installation for Volvo in Gothenburg, automotive and interaction design for Ford, and leading the design team on hardware and UI/UX for an e-mobility technology company.
In brand experience, projects include the Burberry flagship takeover on Rodeo Drive in Los Angeles, and the Audi x Tom Dixon Light Light installation at Design Miami.
Further work across product, identity, and apparel has been developed for Nike, Cartier, Prada, and Castelli — alongside collaborations with leading creative agencies and studios including Imagination, Deepend, Poke, and United Visual Artists.
Cycling
Cycling has been part of Richard's life since childhood — coming from a professional cycling family, he raced across multiple disciplines before leaving the sport to embark upon a design education: typography, graphic design, and then architecture.
The design work within cycling grew naturally from deep connections to the sport, gradually drawing the two worlds together.
For a time, the two felt uncomfortable alongside each other. Postgraduate research at the Bartlett, UCL — one of the world's leading architecture schools — had instilled a deeply investigative approach to design: research-led, technologically rigorous, intellectually demanding. Designing vehicles for Ford or working with the top creative agencies in London felt like the natural expression of that training. Cycling kit did not obviously belong in the same conversation.
But the systems thinking that underpins all of the work is the same, whether applied to a car, a brand environment, or a race jersey. The cycling work is no less considered for being personal.
Confidentiality
Given the nature of the work, certain projects are either confidential, pre-launched, or subject to non-disclosure agreements. If you would like to discuss a specific area of the practice, please get in touch directly.
hello@r-ad.co
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© Richard Pearce / R – A / D / 2026
Website design / Phil Readman