R–A/D is the Creative Practice of Richard Pearce

A Creative Director working across product, brand, environment, and human experience — developing design systems that bring clarity and coherence to complex creative problems.


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Creative Direction across product, brand, and experience.



TOM DIXON x AUDI / 
ETCH WEB

Created for the launch of the Audi A8 at Design Miami 2009, “Light Light” explored light as a material system — translating Audi's engineering ethos and brand values into a unified object and spatial experience.

Developed as a single, integrated design system, the object and installation were conceived together — each an expression of the same idea, resolved at different scales.

Creative Direction and design in collaboration with Tom Dixon.
2 – 05
/ Product Design, Installation Design
/ 2009
/ Miami

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