ETCH WEB
Created for the launch of the Audi A8 at Design Miami 2009, “Light Light” explored light as a material system — translating Audi's engineering ethos and brand values into a unified object and spatial experience.
Developed as a single, integrated design system, the object and installation were conceived together — each an expression of the same idea, resolved at different scales.
Creative Direction and design in collaboration with Tom Dixon.
/ Product Design, Installation Design
/ 2009
/ Miami
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