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R–A/D is the Creative Practice of Richard Pearce. 

A Creative Director working across product, brand, environment, and human experience — developing design systems that bring clarity and coherence to complex creative problems.


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Creative Direction across product, brand, and experience.

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TEAM SKY / PERFORMANCE SYSTEM
A comprehensive design programme for one of the world's leading professional cycling teams — where identity, performance, and data operated as a single, connected system.

The visual identity was developed through code, using a database of the team's race results to generate a distinctive stripe pattern. Applied consistently across apparel, race bikes, team vehicle liveries, and digital communications — a coherent design language operating across every touchpoint.


2 – 19

/ Creative Direction, Apparel Design 
/ 2017 
/ UK

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